Production Strategist

At Meta, I piloted a Production Center of Excellence, working with brand and product marketing teams and their external agencies to ensure fair cost, best quality and adoption of social impact programs.

• Established and maintained consistent production process across all brands and agencies. My team yielded demonstrable cost savings / avoidance of more than $12M, and work I supervised won more than 40 awards including Cannes Lions, One Show, Webby Awards, D&AD, Clio Awards, AICP Advertising Excellence (best in show) and a Ciclope Festival Grand Prix.

• Worked with Droga5, BBDO, R/GA, Anomaly, Johannes Leonardo, GUT, Ogilvy, Wieden + Kennedy and other agencies on workstreams for Meta, Facebook, Instagram and WhatsApp.

• As DEI practice lead for Consumer Marketing, developed, implemented, tracked and reported on all of Meta’s social impact initiatives (diversity & inclusion, economic opportunity and sustainability).

• Collaborated effectively with cross functional teams across Meta: Brand & Product Marketing, Strategic Sourcing, Creative Experiences, Finance, Diversity & Inclusion, Sustainability, Global Business Marketing, Reality Labs.

• Co-founded Meta’s Marketing Supplier Diversity Council. Meta surpassed diverse spend goals of $1B in 2021 and $2.5B in 2022 companywide.

Selected projects I collaborated on in this role:

Facebook Company Olympics Campaign

Droga5 produced this campaign of four individual films featuring Instagram, Facebook and Oculus and several professional and amateur skateboarders to air during the Tokyo Olympics. The campaign won Advertising Excellence (best in show) at AICP, and the “Skate Nation Ghana” film won individual honors at Cannes, the One Show, D&AD and most every festival - including a Ciclope Grand Prix.

facebook company covid-19 film

“Never Lost” is a found-footage film set to Kate Tempest's powerful spoken word piece “People’s Faces”. Droga5 produced the film in only seven days during lockdown in March 2020, capturing some bespoke clips less than 24 hours before release. The film achieved 205M+ online views, drove 358K people to Facebook’s Covid-19 Community Resources page, and increased FB sentiment by 95%.

Whatsapp COVID-19 Films

Worked with seven offices of BBDO in seven different countries across the globe - from India to Brazil to Australia to Germany - to quickly and safely produce and launch nine films during lockdown in the initial height of the pandemic. All films were supervised remotely with micro crews and utilized our various directors’ and cinematographers’ friends and families and personal living spaces onscreen.